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Why Does Your Brand Need Fitterfly’s Comprehensive Food Database?

Published on: Oct 04, 2024
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In today’s health-conscious world, consumers expect brands to deliver accurate, clear, and personalized nutrition information. For industries like pharmaceuticals, FMCG, health insurance, nutraceuticals, and food manufacturing, having access to a comprehensive food database can make all the difference.

But why does your business need a food database? And why should you consider Fitterfly’s solution? Let’s break it down.

Why Does Your Business Need a Food Database?

1. Helping Consumers Track Their Caloric Intake

Whether a consumer is managing diabetes, trying to lose weight, or looking to control blood pressure, tracking their calorie intake is essential. With a reliable food database, consumers can accurately monitor every meal and make informed dietary choices that align with their health goals.

2. Offering Personalized Diet Plans

Consumers increasingly look for personalized diets, whether it’s a gluten-free dinner, a diabetes-friendly meal plan, or a pregnancy diet. A detailed food database allows them to find recipes that match their dietary needs, increasing engagement with your app or platform.

Personalization strengthens customer loyalty and enhances user satisfaction.

3. Supporting Allergy Management

For individuals with food allergies, knowing what’s in their food is crucial. Fitterfly’s Food Database includes tagging for common food allergies, ensuring that consumers can easily avoid ingredients that may trigger allergic reactions. This feature is especially important for brands catering to sensitive groups, such as infants and children.

4. Providing Nutritional Content Analysis

People with specific dietary goals or health conditions, like fitness enthusiasts or those managing diabetes, need detailed nutritional information to make better food choices. Whether it’s tracking protein, fiber, or carbohydrate intake, a comprehensive food database can help users meet their dietary goals.

Fitterfly’s solution even includes specific calculators for hair, skin, anaemia, sodium, pregnancy, heart health, and diabetes diets.

Why Fitterfly’s Food Database Stands Out?

Now that you know the importance of having a food database, here’s why Fitterfly’s Food Database is the best choice for your brand:

1. Accuracy

Our database is regularly updated with the latest information, including current ICMR (Indian Council of Medical Research) and NIN (National Institute of Nutrition) values, ensuring you have access to the most reliable data available.

2. Completeness

Fitterfly’s database is massive, including over 38,000 types of foods, from cooked foods, packed foods, and Middle Eastern dishes to various international cuisines. Whether your customers need regional favourites or global recipes, Fitterfly’s database has everything.

3. User-Friendliness

Our database is easy to navigate, with an intuitive interface that allows users to find exactly what they need with just a few clicks.

4. Cost-Effectiveness

We offer a high-quality, verified food database at an economical price, providing exceptional value without compromising quality.

5. Latest Innovations

Fitterfly continues to push the boundaries with cutting-edge technologies like the AI-powered food cam – Fitterfly Klik. This AI tool recognizes Indian and international foods, estimates serving sizes, and calculates macro and micronutrients. These features are available to partners via our API (Food & Nutrition API) for easy integration into existing apps.

What Does the Fitterfly Food Database Include?

Here’s a snapshot of what Fitterfly’s comprehensive food database offers:

1. Nutrition Data

Our database provides calorie and energy values, macronutrients (like protein, fats, fiber, and carbs), and over 200 micronutrients such as Vitamin A, Iron, and DHA. These values are updated regularly with the latest ICMR standards to ensure precise food diary analysis and highlight nutrient deficiencies based on RDA (Recommended Dietary Allowance) values.

2. Ingredient Data

With over 9,500 ingredients, our food nutritional information database delivers comprehensive data for both Indian and international foods. All data is sourced from trusted sources like IFCT (Indian Food Composition Tables), NIN, and USDA (United States Department of Agriculture), ensuring authenticity and reliability.

3. Recipe Database

Our extensive recipe library includes over 20,000 recipes from around the world. These recipes are categorized by type (e.g., soup, salad, snack) and dietary preferences (e.g., vegetarian, vegan), making it easy for users to find dishes that suit their needs.

4. Recipe Videos

To make things even simpler, 3,000 of these recipes come with step-by-step cooking videos, all tested in Fitterfly’s in-house kitchen studio. These videos are available for business license use.

This Could Be the Turning Point for Your Business

Fitterfly’s comprehensive Food Database offers your brand the chance to stand out by providing consumers with personalized and accurate nutrition data. Whether it’s through meal planning, dietary tracking, or health management, Fitterfly’s APIs offer solutions that can enhance consumer engagement and trust.

Ready to explore how Fitterfly’s Food Database can elevate your brand?

Get in touch with Anjali Ramnath, our Enterprise Business Head, at anjali@fitterfly.com for a demo or to schedule a callback.

Or you can fill out this short form, and we’ll call you back!

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Disclaimer

This blog provides general information for educational and informational purposes only and shouldn't be seen as professional advice.

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- By Fitterfly Health-Team

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