What Is Fitterfly’s Recipe Licensing API?

Fitterfly’s Recipe Licensing API offers:

• 20,000+ Global Recipes: Catering to a wide range of dietary needs, regional preferences, and health goals.
• Health-Focused Recipes: Designed for specific audiences, including gluten-free, immunity-boosting, diabetes-friendly, weight-loss, calcium-rich, and anemia-targeted options.
• 3,000+ Step-by-Step Cooking Videos: Making meal preparation easy and engaging for users.
• Detailed Ingredient Lists: Accurate portion sizes to support balanced and nutritious eating.
• Rich Metadata: Easily filter recipes by meal type, cuisine, health tags, and dietary preferences to align seamlessly with any brand narrative.

AskNestlé Case Study

The Challenge

Nestlé aimed to create 10,000 kid-friendly, regional recipes to ensure children received the nutrition they needed in ways that were fun, tasty, and culturally relevant. However, as they observed the impact these recipes had on families, it became clear that nutrition couldn’t stop with children. There was a growing need for balanced meals that catered to both children and adults within families.

The Solution

To meet this demand, Nestlé partnered with Fitterfly and leveraged its Recipe Licensing API to expand the platform’s focus. Recipes were tailored to ensure that meals aligned with the daily nutritional needs of everyone in the family from toddlers to adults. Whether it was breakfast, lunch, dinner, or snacks, each recipe provided wholesome and practical nutrition solutions.

Click Below to Experience Our Recipe Licensing API in Action:

How Did Fitterfly’s Nutrition Logic Shape the Transformation?

Fitterfly’s team of nutritionists applied detailed nutrition logic to categorize recipes into 14 nutrition-focused buckets, including:

• Protein-rich meals
• Fiber-rich dishes
• Immunity-boosting options
• Low-fat recipes
• Nutrient-dense soups, salads, parathas, and shakes

Each recipe adhered to clear nutritional guidelines. For instance:

• Protein-rich dishes delivered at least 10% of daily protein needs.
• Fiber-rich recipes provided 3 grams or more fiber per 100 grams.

Also, Fitterfly ensured the recipes were engaging, practical, and accessible for daily use.

How Did Fitterfly Enhance Recipe Formats for Greater User Engagement?

To enhance user experience, Fitterfly introduced modern recipe formats:

• Step-by-Step Cooking Videos: Helping families easily follow recipes in their kitchens.
• Printable Recipe Cards: Offering a convenient way to prepare meals without hassle.

These features made it simple for families to integrate nutritious meals into their busy routines.

The Results

The collaboration between Nestlé and Fitterfly delivered impressive results:

✅ 4.12 crore parents engaged with the platform, benefitting from personalized nutrition insights and tailored meal plans.

✅ Over 12 lakh meal plans were generated, empowering families to make healthier food choices.

✅ 37 lakh expert articles were read, offering trusted advice from nutrition experts.

What’s Missing from Your Brand’s Strategy?

If your brand is not leveraging Fitterfly’s Recipe Licensing API, there’s a significant opportunity being missed. Just like Nestlé, brands that provide personalized, nutrition-driven content can:

• Capture Consumer Attention: With engaging and health-focused recipes.
• Lead Nutrition-Focused Solutions: Stay ahead in a rapidly growing demand for health and wellness.
• Strengthen Brand Trust: Offer reliable, personalized content that resonates with consumers.

Are You Ready to Take the Next Step?

Fitterfly’s Recipe Licensing API can elevate your brand’s engagement and deliver measurable results.

Contact Anjali Ramnath, Enterprise Head,
📧 anjali@fitterfly.com

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