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Fitterfly’s Immunity Calculator | Danone Case Study

How Did Danone Win the Trust of Over 1 Lac Users?

In this case study, we will talk about how Danone leveraged Fitterfly’s Immunity Calculator to help consumers identify gaps in their daily nutrition. It showcases how Danone’s brand Protinex effectively bridged those gaps to boost its user's immunity.
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What Is Fitterfly Immunity Calculator?

Have you ever thought about how your diet truly affects your immunity? It’s something we all talk about, yet most of us don’t really know if we’re getting the right nutrients to build a strong immune system.

That’s where Fitterfly’s Immunity Calculator comes in. It’s not just a tool – it’s like a clear reflection of your daily diet. This smart tool analyzes what you eat, focusing on the nutrients that matter most for immunity.

It checks your intake of essential micronutrients and compares it to the Recommended Daily Allowances (RDA) to highlight any gaps or excesses. By doing this, it gives you simple, actionable insights into how your diet is impacting your immunity and what you can do to improve.

It’s all about bridging the gap between what your body needs and what you’re actually eating – making healthy eating easier and more effective.

For brands, this tool is a game-changer. It’s a way to connect deeply with your audience by offering them real, meaningful value. Let me show you how Danone used it to take their Protinex brand to new heights.

What Problem Did Danone Face?

Most people want to stay healthy and boost their immunity, but they struggle with three major issues:

  1. They don’t know which nutrients are essential for immunity.
  2. Even when they try to eat right, they aren’t sure if their meals provide the right balance.
  3. They’re overwhelmed by information and don’t know where to start.

Danone noticed these struggles among their consumers. People were looking for a simple, clear way to understand their dietary gaps and practical solutions to fix them.

That’s where the Immunity Calculator came in, offering a tailored, user-friendly solution that not only highlighted nutritional gaps but also showed how Protinex could help bridge them.

How Did They Solve It?

With the Immunity Calculator, Danone gave their audience a simple, hands-on way to understand where their diets were falling short. Using an easy food entry tool, parents could enter details about their child’s meals – what they ate, when, and how much.

The tool then analyzed these inputs to evaluate both macronutrients like protein, carbs, and fats, and key micronutrients like Vitamins A, C, D, E, and more. It compared these nutrient levels with the Recommended Dietary Allowance (RDA) to identify any gaps in their child’s daily diet.

But it didn’t stop there. Parents could take it a step further by adding a scoop of Protinex powder to their child’s meal plan within the tool. The updated report reflected improved levels of the same micronutrients, clearly showing how Protinex could help fill those nutritional gaps and support better immunity

That’s where Protinex stood out, offering a great way to bridge these nutritional gaps and plan a better diet.

What Was the Immunity Calculator’s Impact?

  • Knowledge is Power: People understood where their diet stood in terms of providing nutrition and where it was lacking. This empowered them to make informed nutrition decisions.
  • Brand Trust: Protinex became the go-to solution for many to solve nutritional deficiencies.
  • Data-Driven Success: Danone gained valuable insights into what their audience needed and how to serve them better.

Results That Speak Volumes

🚀 139,220 users signed up to use the Immunity Calculator.

📋 96,618 food diaries filled by users taking active steps to assess their nutrition.

📊 10–15 interactions per user, showing strong engagement with the tool.

📈 These numbers boosted brand awareness, built trust, and gave Danone valuable insights into their audience.

How Can Fitterfly’s Immunity Calculator Help Your Brand?

If your brand is in the nutrition space – whether it’s for general wellness & nutrition, managing specific health conditions like diabetes, or child nutrition – Fitterfly’s Immunity Calculator can be a game-changer for you as well.

It’s a way to build deeper relationships with your customers while showing them you truly care about their health.

Ready to Make a Real Impact?

Contact Anjali Ramnath, our Enterprise Head, at anjali@fitterfly.in for a demo.

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